Our Content Marketing Philosophy
Our overarching goal is to help clients maximize online visibility while decreasing cost per acquisition and increasing return on investment. Our content marketing approach is to help you deliver impactful content to your consumers throughout their sales journey, whether it be initial contact or generating repeat sales.
We believe that every business or brand, regardless of size or industry is able to produce exciting content that drives engagement. Our methodology ensures that we find the most direct and effective channels for sharing digital assets that pay for themselves by generating fans, followers and new business.
Our Content Marketing Process
From acquiring new customers to keeping current ones engaged, we start by creating a roadmap for achieving both short and long-term goals. This includes analysis of your sales process, acquisition strategy, remarketing efforts and current online marketing activities. We’ll also establish success metrics and benchmarks to help measure the results.
Based on your budget and objectives, we then develop a list of channels and assets to be created and utilized for your content marketing campaign. We also generate a content calendar that outlines when each asset will be posted and guidelines for monitoring engagement.
– Business Analysis
– Goal Analysis
– Competitive Research
– Content Creation Plan
– Content Calendar
– Monthly Creation of Digital Assets
– Monitoring & Responding to Audience Engagement
– Analytics Reporting
The Benefits of Content Marketing
Blog posts on your website or guest articles posted on 3rd party sites can be a great method of generating backlinks and traffic that boost your search engine rankings. Also, engagement with content posted to social media channels sends important signals to search engines that affect your SEO results.
Social Media Influence
The rise of platforms like Facebook, Twitter, Pinterest, Instagram and YouTube give businesses access to billions of potential customers who love to share content with their peers. If you build an audience and present them with meaningful content on a consistent basis, they will reward you by acting as ambassadors who help to broaden your reach.
When potential customers search for you online, it’s important that they are presented with information that generates trust. By producing content that shows your industry expertise and desire to interact with your audience, you will begin to establish authority and respect within your niche.
A natural byproduct of great content is online PR. By reaching the masses with information that is shared, liked, tweeted and linked to by thousands of people, you are broadening your online visibility in ways that otherwise may not be possible.