Our Social Media Marketing Philosophy
We understand that effective Social Media Marketing is much more than getting “likes” on Facebook, and requires a strategic approach that aligns with each client’s goals. Our campaigns range from new customer acquisition to marketing promotions, contests or giveaways to existing customers. However, the end goal is always to maximize return on investment and ensure your audience is actively engaging with you online.
We commence each campaign with a deep dive into your immediate needs online. We then established a strategy for creating an integrated campaign that not only harnesses the power of multiple social channels working together, but that aligns with related online or offline marketing efforts. This 360 approach ensures you are delivering a cohesive voice and brand message across all marketing platforms.
Our Pay-Per-Click Process
Our SMM Process
– Business Analysis
– Competitive Research
– Identification of Target Audience
– Establishing Success Measurements
– Setting Benchmarks and Goals/span>
– Creation of a content and posting calendar
– Execution of daily/weekly/monthly posts
– Monitoring and listening
– Analytics Reporting
5 Social Media Marketing Myths
Myth 1: It Won’t Resonate With Your Older Audience
Not just young people are using Social Media these days. In fact, the 45-54 age bracket is the fastest growing on Facebook, with a 46% growth since 2012. There are also over 15 million businesses, companies and organizes on the network. LinkedIn, another powerful force in the market, also has millions of businesses utilizing the platform to connect with other business and potential employees.
Myth 2: It Won’t Generate Sales
If you’re expecting Twitter followers or Facebook fans to become customers overnight, you’ve missed the poin. Social is about building trust and establishing personal relationships with your audience, which is only achieved through consistent interaction.
A fan or follower may purchase in a month, or in a year, but if they are interacting with your brand and helping to share content, you have gained a loyal ambassador providing free marketing services on your behalf. If you believe in the power of brand building and maintain honest relationships, sales will undoubtedly come.
Myth 3: Social Advertising is a Waste of Money
Many business owners are not aware of the powerful advertising components that have been integrated with the likes of Facebook and Twitter. If you’ve ever spent money on offline advertising, you took a much bigger gamble than you’ll ever take when advertising via SMM.
Facebook has a massive ad network and provides granular demographic targeting and reporting features that ensure you know exactly who you’re marketing to, and what the results are. The same can’t be said for other forms of offline, or even online marketing (such as paying for banner ads on 3rd party websites).
Myth 4: My Business Isn’t Interesting Enough for Social Content
One of the most powerful aspects of SMM is the variety of options available for creating and sharing content. Sometimes out of the box thinking and creativity is all that’s needed. Social channels can be used to inform, educate, humor, surprise or even shock your audience through clever use of photos, videos, infographics, articles, brand messages and more.
Even the most seemingly dull products or services can be turned into sharable content. Companies like Geico fully understand this. They have masked the dull nature of auto insurance with cute lizards and quirky cavemen. The results has been a heavy dose of viral advertisements and explosive growth.
Myth 5: I Don’t Have Time For Social Media
For companies lacking internal marketing support, managing an integrated social campaign can be challenging.
We work collaboratively with our clients to ensure a proper system is in place for handling all necessary monthly tasks. From creation of content calendars and posting schedules, to training and educating staff, we ensure that efficiency is maximized and the right moves are being made to achieve success.